India's leading end-to-end race technology partner. From the first registration click to the last finisher's medal — we power every moment of race day and beyond.
We don't just provide a service — we become your race's technology backbone. One partner, every touchpoint, zero gaps.
Custom-branded event pages with seamless multi-category registration, dynamic pricing tiers, coupon management, and real-time dashboards. Integrated with PayU & Razorpay.
Professional BIB printing with series management, pre-print and late-allocation models. Tablet-optimised Expo distribution with real-time search and duplicate prevention.
Millisecond-accurate chip timing using RaceResult hardware — active and passive RFID systems, decoder arrays, timing mats, and trackboxes. From 5K fun runs to UCI 2.2 stage races.
Real-time participant tracking streamed to spectators' browsers within 2–4 seconds of chip detection. Split-time breakdowns, pace calculations, and projected finish times.
Instant race results with category-wise leaderboards, individual shareable pages, age-group rankings, and team classifications. Supporting marathon, triathlon, relay, and ultra formats.
Auto-tagged finisher photos matched to BIB numbers. Personalised finisher certificates and badges generated at scale — handling 500–1000 concurrent finishers.
Multi-channel outreach via Email, SMS, and WhatsApp — with variable substitution, segment targeting, and scheduled campaigns. Pre-race, race-day, and post-race, all covered.
Transparent financial reporting with waterfall breakdowns — gateway fees, platform charges, add-on revenue, and net settlement. Real-time reconciliation.
Self-service organiser platform with event creation wizard, live registration monitoring, marketing analytics, participant CRM, and cross-event insights. You trigger, NovaRace delivers.
Event page setup, registration configuration, category design, pricing strategy, coupon management, and marketing campaign infrastructure. Zero to live in days, not weeks.
BIB printing, race kit assembly, expo venue setup with tablet-based distribution, volunteer training, equipment transport and deployment. Every detail, executed.
Chip timing deployment, decoder configuration, live tracking streams, start-line wave management, on-course split timing, and finish-line detection. Millisecond precision.
Instant results publishing, finisher certificates and badges, photo tagging, participant communications, settlement reports, and analytics for your next event.
One unified database powers every touchpoint — registration, BIB printing, timing, results, communications, and settlements. No CSV exports, no manual syncing, no data silos.
We run 10–15 events every single weekend across India. Our systems handle registration bursts, concurrent timing, and thousands of finisher certificates — without flinching.
WhatsApp communications, PayU/Razorpay payments, BIB OCR via camera, and offline-first race day tools. We understand Indian runners because we live it.
One contract, one team, one point of contact. No finger-pointing between vendors. We own the entire experience — start to finish.
Cross-event analytics, registration trend forecasting, marketing performance data, and revenue optimisation — turning every race into a learning engine for the next.
From grassroots 5K fun runs to UCI 2.2 international cycling stage races — our timing systems and reporting meet the most demanding international standards.
Every event has unique demands. Here's how we delivered — and what made each one special.
From start-line energy to finish-line glory — a glimpse of NovaRace on the ground.
NovaRace delivered live leaderboard data straight into our YouTube stream and official website — something no other vendor even attempted. Their photo-finish verification saved us from two disputed results. Absolutely world-class execution.
We needed the entire registration platform white-labelled on our domain — no visible third-party branding. NovaRace made it seamless. 13,000 participants registered, communicated with, and timed — all through one team.
The customised WhatsApp finisher badges with individual finish times were a massive hit with our runner community. People were sharing them on social media within minutes of crossing the finish line. That's the NovaRace difference.
Our stack is built for reliability at scale — because on race day, there's no "try again later."
Whether it's a 500-person community run or a 50,000-participant city marathon — we've got the tech, the team, and the track record.